Herd Coffee Roaster
Herd Coffee Roaster, based in Bandung, West Java, Indonesia, is led by founder Andri Hardian. The roastery is distinguished by its innovative packaging, which draws inspiration from Indonesian legends and uses neon color gradients and animal personalities to visually map flavor profiles, aiming to make specialty coffee accessible to a wider audience.
All Coffee
Toraja Cherry
IDR 0.00
Tolu Almond
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Wanoja Natural Extended
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Honduras Hybrid Washed Whiskey Barrel Fermentation
$12.00
Ethiopia Wubanchi Supernatural
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Kintamani Honey Papaya Fermentation
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Costa Rica El Diosa Geisha Yeast Washed
$0.00
Ethiopia Heirloom Buku Abel Natural
IDR 0.00
East Java Excelsa Mosto
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THE FULLY LOADED
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THE DISKORIA
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The Unicorn
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The Desert Eagle
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The Golden Bee
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The Quarter Pounder
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THE GROUND ZERO
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The Hanoman
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Spring Awakening
THE MIDDLE MAN
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El Salvador La Reforma Natural
IDR 0.00
About Herd Coffee Roaster
Herd Coffee Roaster, established in 2016 by Andri Hardian in Bandung, West Java, Indonesia, derives its name from the Kaldi legend, signifying its commitment to quality. The roastery's core philosophy revolves around educating consumers and democratizing specialty coffee through its distinctive branding. They employ a dual identification system for espresso coffees, using animal personalities (e.g., Black Sheep, White Rabbit) and specific colors (deep red, bright yellow) to convey flavor profiles. For filter coffees, neon color gradients translate tasting notes into intuitive visual cues. Herd Coffee Roaster adopts a tiered product strategy, initially focusing on Indonesian single-origin coffees to showcase local diversity, then expanding to international selections. This approach aims to redefine Indonesian coffee stereotypes. In response to the COVID-19 pandemic, they launched "7 Days Coffee" drip bags, making specialty coffee accessible at home by eliminating the need for specialized equipment. Their overarching mission is to be a "salt and light" in the coffee community, elevating coffee from a commodity to a specialty product.
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Origins
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