94 Celcius

94 Celcius describes their approach as both artisanal and rigorous, allowing them to roast coffee that respects farmers and producers. Founded in 2017 and based in Montréal, the company specializes in selecting traceable micro‑lot coffees and expressing the terroir through careful roasting to highlight aromas and create a sensory journey. They emphasize ethical relationships with producers and continuously experiment with different orientations and avant‑garde processes. Their slogan “Jamais Amer, Toujours Juste” (Never bitter, always just) reflects a vision of fair, flavourful coffee that embodies their values and passion for change in the coffee world.