YUKIHIRA COFFEE NAKAYAMA

YUKIHIRA COFFEE began as a small coffee stand and roastery in Nakayama Town, Yamagata Prefecture, with the goal of making specialty coffee accessible to locals. Owner Shinji Saito selects beans that highlight natural sweetness and acidity, often drawing out fruit‑like characteristics. The stand serves both blends and single‑origin beans alongside house‑made sweets and coffee‑making paraphernalia. The roaster’s philosophy is to choose coffee to match the occasion and mood; they believe factors such as the atmosphere and scene are as important as origin and processing method. To help customers find the right coffee, they curate offerings for specific scenes, encouraging people to pair brews with how they feel and where they are. YUKIHIRA COFFEE also shares its passion through its Tenpo Tendo store, offering a welcoming space for coffee lovers.