Vertigo Coffee Roasters

Vertigo Coffee Roasters is an independently owned roaster and café in San Juan Bautista, California, roasting small batch beans with a focus on quality and transparency. Since 2006 they’ve grown from an online bean shop to a destination café serving house‑roasted coffee and wood‑fired pizzas.

About Vertigo Coffee Roasters

Vertigo Coffee Roasters began in 2006 as an online roastery selling freshly roasted beans. Within four years owner Fridman and his wife moved the business to 81 Fourth Street in San Juan Bautista, turning their love of coffee into a physical café. They roast coffee in small batches with a focus on quality, consistency and transparency, highlighting the unique character of each origin. The café has become a community hub and Central Coast destination known for freshly roasted coffee, house‑made fare and wood‑fired pizzas, blending rustic charm with craft coffee culture.

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