Provecho! Coffee Co.
Provecho! Coffee Co. is a Latinx coffee roaster and cafe in San Diego, California. Founded by Gerardo Ledesma, it ethically sources single‑origin coffees from Mexican regions via direct trade, spotlighting Mexico’s coffee heritage. Its Logan Heights café operates inside the Bread & Salt art space.
About Provecho! Coffee Co.
Provecho! Coffee Co. is a Latinx coffee roaster rooted in San Diego’s Logan Heights neighborhood. The company says it is committed to ethical sourcing through direct trade relationships with farmers, especially in Mexico. Driven by a deep love for Mexican coffee, the roastery aims to highlight Mexico’s rich coffee‑growing heritage and bring beans from Chiapas, Veracruz and Oaxaca directly to its customers. Provecho’s mission embodies the Spanish phrase “Provecho,” inviting people to savor food and drink with appreciation. The company operates a café inside Bread & Salt, a former bread factory turned art space, where visitors can enjoy its single‑origin coffees in a warm, industrial setting. They hope to create memorable experiences and nurture community while celebrating the cultural significance of coffee.
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Origins
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