JBC Coffee Roasters

JBC Coffee Roasters, based in Madison, Wisconsin, is a 50% women‑owned roastery founded by Michael Johnson nearly 30 years ago. Their philosophy centers on unparalleled quality, honouring the human stories behind each bean and sustainable sourcing, combining exceptional coffee with down‑home Midwest hospitality.

About JBC Coffee Roasters

JBC Coffee Roasters began in Madison, Wisconsin, nearly 30 years ago when founder Michael Johnson started roasting coffee in a basement. Alongside co‑owner Laura Salinger‑Johnson, the company has grown into an internationally acclaimed roastery that is 50% women‑owned and celebrated by Gear Patrol and Forbes. Their coffee philosophy is built on three pillars: unparalleled quality, a human story and sustainability. They refuse to buy coffee unless it inspires, focus on providing a seed‑to‑cup experience that honours every person involved, and purchase sustainable coffees directly from producers or brokers who share their goal of financial and environmental balance. JBC blends this dedication with down‑home Midwest hospitality to deliver exceptional coffees.

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