Géogène Micro-torréfacteur
Géogène Micro‑torréfacteur is a Sherbrooke, Québec‑based micro‑roaster founded by barista Frédéric Normandin. Part of the third‑wave movement, they roast conscientious coffee with strict ethical and environmental standards, using compostable packaging and carbon‑offset logistics to showcase terroir-driven flavors.
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About Géogène Micro-torréfacteur
Géogène embraces the third‑wave approach, treating coffee as a fine‑tasting product like wine or spirits. The roaster emphasizes terroir, ensuring each step from cultivation to cup is intentional. The team prioritizes ethical, human and environmental considerations by partnering with cooperatives, valuing producers’ work, and budgeting carbon offsets. Their packaging is fully compostable, including the closure, valve and label. Drawing on barista experience, they provide guidance to both professionals and home brewers.
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Origins
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