Fulcrum Coffee Roasters

Fulcrum Coffee Roasters is a Seattle-based, full-service wholesale coffee roaster and retailer with more than 25 years of experience. Inspired by the Pacific Northwest, the company frames itself as a place of discovery and delight, built on personal relationships with producers and community-oriented service. The company operates three distinct brands—Fulcrum, Urban City, and Silver Cup—each with its own coffees, creative assets, and personality. Fulcrum highlights single-origin farmers, sustainability and a minimal aesthetic (shades of blue, gray, and beige). Urban City reflects Seattle’s freethinking artists with bright, eclectic branding and roasts chosen to showcase unique flavors. Silver Cup draws on rustic Pacific Northwest imagery and original illustrations to create distinctive, exploratory blends.