Face Up Coffee

Face Up Coffee is a Hong Kong‑based specialty coffee brand driven by the motto “Brave To Brew.” It curates blends and single‑origin beans, drip bags and cold‑brew options, and offers certified SCA courses. The company encourages coffee lovers to enjoy specialty coffee without fancy equipment, spreading resilience through its brew.

About Face Up Coffee

Face Up Coffee was created in Hong Kong to spread the message of “Brave To Brew,” a reminder to its founder of overcoming tough times. The brand celebrates coffee’s diverse characteristics—body, aroma, acidity, bitterness and sweetness—as metaphors for life. Face Up offers curated blends, single-origin beans, drip bags and cold‑brew bags that allow anyone to enjoy good specialty coffee without fancy equipment. It also provides certified SCA courses and workshops to educate coffee enthusiasts and runs a blog and subscription service. By pairing convenience with quality, Face Up Coffee invites customers to be brave and brew wherever they are.

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